{"product_id":"the-founder-identity-trap","title":"The Founder Identity Trap","description":"\u003cp\u003eThe Founder Identity Trap\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003eHow Success Slowly Became My Identity\u003cbr\u003eBy Simon Bourne\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cbr\u003eRelease Date: TBC\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003eVersion: Special Edition Signed Hardback\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cbr\u003eFounders are taught to give everything to their business, their time, their energy, their reputation. What they are rarely warned about is something far more dangerous. Somewhere along the journey, the business stops being something you do and quietly becomes something you are. Success becomes validation. Performance becomes identity.\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003eIn this brutally honest and deeply personal story, Simon Bourne recounts the rise and collapse of a luxury footwear brand that once promised everything. What began as ambition and creativity slowly evolved into something far more consuming.\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003eThis is not just the story of a business falling apart. It is the unravelling of the person behind it.\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003eThe Founder Identity Trap is a powerful reflection for founders, entrepreneurs and leaders who believe the greatest risks in business are financial. They are not. Because when success becomes identity, every fluctuation becomes personal.\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003eAnd when the numbers fall, so can you.\u003c\/p\u003e","brand":"Bourne \u0026 Co","offers":[{"title":"17.99","offer_id":56208377446726,"sku":null,"price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/8638\/5222\/files\/rn-image_picker_lib_temp_869e0890-b4c5-44c8-a7f2-c60fdbeb67bf.png?v=1773781657","url":"https:\/\/www.bournenco.com\/products\/the-founder-identity-trap","provider":"Bourne \u0026 Co","version":"1.0","type":"link"}